PLAYING WITH INNOVATION AND TECHNOLOGY

Be prepared to go a bit deeper on this page. There’s a lot of ground to cover, so fasten your seat belt and enjoy the ride.

CONCEPTUAL, HIGH-AND-LOW-TECH, AMPLIFIED EXPERIENCE PRODUCT

The following examples were the result of highly collaborative leadership with an internal team of engineers, designers, animators, merchandisers, writers, illustrators, composers, arrangers, musicians… you get the idea. As the Director of Editorial, I was solely responsible for leading the product from ideation of the concept to complete execution in the marketplace. This work delivered millions in revenue while presenting many challenges for all involved. Some ideas were true successes, other’s fell short.  I’ll explain clearly as we go.

Click the headlines to read about each project in detail.

PUSH-BUTTON ACTIVATION (Interactive fun with sound)

948 136

VARIOUS TECHNOLOGY FORMATS

RECORDABLE GREETING CARDS

Recordable Interview 

 LEARNING FROM FAILURE 

WISH LIST COMMERCIAL

DVD GREETINGS (An outstanding creative product with an ill-fated marketing plan) DVDGREETING1 DVDGreeting2

Christmas (Click image to view video)

Christmas DVD GREETING

Grandmother Mother’s Day (Click image to view video)

MOTHER's Day DVD GREETING

Father’s Day (Click image to view video)

FATHER'S DAY DVD Greeting

Mother’s Day to make her cry (Click image to view video)

Mother's Day DVD Greeting2

Mother’s Day to make her laugh (Click image to view video)

Mother's Day DVD Greeting 3

AUGMENTED REALITY (An award-winning failure)

AVATAR FACIAL RECOGNITION

CINDERELLA FACIAL RECOGNITION (The young actress’ facial expressions in this promo cracks me up.)

CINDERELLA AR

MARVEL SUPERHEROES FACIAL RECOGNITION

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