Working with the team that supports the U.S. and Canadian Fund for UNICEF, I wrote and served as editorial director for the Spring, Fall, and Holiday catalogs for UNICEF Cards & Gifts. This includes all editorial- (Headlines, Pillar Statements, Introduction Letter from Caryl Stern, etc…)
Below are examples of messaging for the online UNICEF catalog.
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Below are examples of messaging developed for the USPS online catalog.
(Click image to enlarge)