LET’S MAKE IT HAPPEN.

GULF COAST BANK & TRUST

One of the oldest and most respected privately owned banks in the Gulf South was struggling with attracting younger individual and business depositors. Based on research-driven insights, I determined that  the younger set is goal-driven but not always literate in how the right bank can help them achieve those goals. During times of transition, this need for banking expertise increases ten-fold. The Let’s Make It Happen campaign drew a significant year-over-year increase in depositors and secured the agency a loyal and happy client.

WHEN YOU SUSPECT, SPEAK

THE LOUISIANA OFFICE OF MOTOR VEHICLES

The I-10 corridor is a notorious route for human traffickers. Supported by a Federal grant, the Louisiana Office of Motor Vehicles needed to reach truckers, lodgers, and motorists, enlisting them as the eyes and ears along the corridor to report suspicious activity. This award-winning educational and awareness campaign is based on the insight that we seek validation of our suspicions before taking action. While it is difficult to accurately measure the impact of this campaign, it is still active throughout the State of Louisiana.

LET LOUISIANA SHINE!

KEEP LOUISIANA BEAUTIFUL & THE OFFICE OF THE LIEUTENANT GOVERNOR

Litter in Louisiana is a costly and serious issue. Keep Louisiana Beautiful and The Office of the Lt. Governor needed to reach residents and visitors across the state with a message that would resonate with audiences and rekindle a sense of environmental stewardship by driving awareness of the crippling cost littering has on the state’s residents and industries.

THE MOMETTES

PARTY TIME

After researching the evolving landscape of retail and consumer behavior in the retail party supply category, it became apparent that Party Time’s unique strength was centered in their carefully procured selection and hands-on customer experience that simply wasn’t being replicated by national chains and online giants.

This competitive advantage drove the realization that the store needed to position itself as a knowledgeable peer among 40+ moms who are often called on to become “party heroes”, responsible for making special events more personalized and memorable.

Based on this insight, I developed a creative campaign featuring three archetypical moms from the local area who enthusiastically embrace the spirit of the local market’s most significant seasons: Parade Season, Holiday Season, Halloween Season, and Everyday Occasions.

SAFER ≠ SAFE

THE SOUTHEAST LOUISIANA AREA HEALTH & EDUCATION CENTER

Based on the insight that the vaping industry is centered on the commonly accepted claim that vaping nicotine is safer than cigarettes, this multi-award-winning campaign was built to poke holes in this perception.  Adding to the challenge was launching this through the popular TikTok platform with creative concepts executed by influencers across the state and the nation.

FIND YOUR Y

THE CAPITAL AREA Y.M.C.A. 

As the cornerstones of communities throughout the Louisiana capital metro,  Y.M.C.A. locations are much more than gyms. The client needed a campaign to raise awareness of the community services they offer that would complement the national tagline- For a Better Us.

BORN TO BE TIGERS

TIGER ATHLETIC FOUNDATION

Working with a talented team of collaborators, I developed a messaging system/direction to drive engagement among LSU Tiger fans to increase donations and enrollment in the Tiger Athletic Foundation. Being from Baton Rouge, I knew that most fans consider their claim as a Tiger to be a birthright. Hence, the BORN TO BE TIGERS campaign. It’s been a hugely successful messaging system and flexes well across print, radio, OOH, Video, and Social Media.

FEED EVERYBODY

ROTOLO’S PIZZERIA

A local franchise with locations throughout the south, Rotolo’s initially needed a campaign to boost engagement and sales with consumers that differentiated themselves from the many (and I mean MANY) competitors in pizza and casual dining. With a large and varied menu, Rotolo’s seemed like the logical place to FEED EVERYBODY.